Tarte Summer 2017 Unicorn Collection: Make Believe in Yourself Eye & Cheek Palette & ‘Festival’ Quick Dry Lip Paint | Review

Lately my social media has been fludded with unicorn or mermaid-themed
posts and pictures. There’s something about it that looks so visually
appealing, which is probably why Starbucks decided to join in on the game when
they released their unicorn frap a few weeks ago. Apparently makeup brands are
watching trends on social media closely as well, since a few of them have
released unicorn-themed makeup lines. One of those brands is Tarte, who
recently released a unicorn collection for Summer 2017, called Make Believe In Yourself. This
collection houses the most beautiful brush set, rainbow highlighter, eyeshadow
palette, lip paints,… It all looks so pretty! However, I decided to be a good
girl and (only) pick up two items, which I’m going to review in today’s post.

The design of this entire collection is just absolutely magical! The colors, patterns, the gold,… Why can’t all collections look this whimsical?!

All Tarte products are formulated without parabens, mineral oil, phthalates, sodium lauryl sulfates or gluten. 

Tarteist Quick Dry Lip Paint in ‘Festival’ ($20)

There are two shades of the Lip Paint available in this collection, Festival (the more neutral one) and Fairytale (a bright minty blue), both in the quick dry matte formula. Of course, I went for the most wearable shade, although I think the mint
shade looks pretty awesome as well, just less wearable.

The packaging of this lip paint looks so magical with the purple, blue and gold details. I love how Tarte did something out of the box for this collection when it comes to the design. These liquid lipsticks are quite small and compact compared to some of my other ones, but I quite like that. It’s just a no fuzz gorgeous tube that feels sturdy and looks beautiful.

Festival is a cool-toned nude rosy mauve with a flat matte finish. On me, Festival looks pretty neutral and the finish complements my olive skin-tone really nicely.

The formula is quite liquid but
slides onto the lips evenly with an opaque color pay-off. The pigmentation is great
as well, since you only need one layer to get the most out of the shade. That
being said, you can always build it up to look a bit darker if that’s what you
prefer. It dries down to a flat matte finish
but it doesn’t feel too drying on the lips. At first, the name ‘quick dry’ made
me a little skeptical since I was afraid it was going to feel extremely dry and
flakey on my lips, but it actually feels super lightweight.

When it comes to the lasting-power of this Lip Paint, I would say it’s pretty great. It lasts about 6 hours on my lips, after which it starts to fade away evenly without crumbling off. I do have to touch-up the color a bit after I had something to eat, but I don’t really mind that since I always carry it with me.

The applicator of the Lip Paint is a typical dough-footh applicator that’s slightly dented at the end. It houses the perfect amount of product to cover your lips in one go without having to go back in to grab more product.


Isododecane, dimethicone, trimethylsiloxysilicate, quaternium-90 bentonite, polypropylsilsesquioxane, cera alba/beeswax/cire d’abeille, nylon-12, propylene carbonate, polyethylene, sucrose acetate isobutyrate, ascorbyl palmitate, mica, phenoxyethanol, polybutene, polyglyceryl-6 polyricinoleate, silica, silica silylate, tocopherol, tocopheryl acetate, triethyl citrate, VP/hexadecene copolymer. (+/-): Red 7 Lake (CI 15850), yellow 6 lake (CI 15985), red 28 lake (CI 45410), titanium dioxide (CI 77891), iron oxides (CI 77491, CI 77492, CI 77499). ME110LS000171

Lips: Tarte Quick Dry Lip Paint in ‘Festival’

Make Believe in Yourself Eye & Cheek Palette ($40)

This collection also contains an eye & cheek palette called Make Believe in Yourself. This palette is inspired by of course, unicorns, but is also kaleidoscope-inspired. It comes with a bunch of shimmery shades, one matte eyeshadow and one cheek highlighter. 
The fact that this palette is kaleidoscope-inspired is definitely noticeable from the gorgeous packaging. Again with the same purple, blue, pink and gold details, this palette looks magical. The shadows come in a circular, quite heavy and sturdy compact that has a huge mirror inside. The highlight pan is bigger and round, whilst the eyeshadow pans are smaller with a different shape. 
Right off the bat, I noticed the shades in this palette are still quite neutral, with just a few exceptions. When I think of a unicorn-inspired palette, I would’ve expected more purples, pinks, blues,… and less neutral shades. That being said, this palette is very wearable and can be used on an everyday basis, so you’re definitely getting your money’s worth. 
I love the overall lay-out of the inside of this palette! It looks so fun & different, which is what the makeup industry can definitely use, innovative ideas. 

❤ Believe (highlighter): a bright pale warm white with a shimmery finish. 
❤ Myth: a muted warm mauve brown with a matte finish.
❤ Magic: a deep warm bronze with a metallic finish. 
❤ Wings: a medium to dark warm coppery brown with a metallic finish.
❤ Marvel: a light to medium cooler golden green with a metallic finish.
❤ Trance: a medium to dark cooler taupe brown with a metallic finish.
❤ Fairy: a light to medium true cooler purple with a frosted finish.
❤ Mystic: a cool blue silver with a metallic finish.
❤ Dream: a muted cooler blue with a metallic finish.
❤ Crystal: a muted cooler rosy mauve with a metallic finish.
❤ Pixie: a warm golden pink coral with a metallic finish.

Except for Myth, which is the only matte shadow in the palette, the overall texture of the shadows is metallic and soft, with just a few exceptions here and there. The highlighter, Believe, is just a little bit powdery, but once it’s applied on the skin it looks very pretty and doesn’t accentuate any texture.

The formula of the shimmers was quite soft and some of them even felt a little bit wet to the touch. The matte eyeshadow was a little bit sheer, but the formula was again really soft and very blendeable. There’s barely any powder kick-up in the pan when you swirl your brush into the shadows, which goes to show they’re not powdery whatsoever.

Overall, the pigmentation is beautiful as these remind me a lot of my well-loved Makeup Geek Foiled eyeshadows in a way. 

The lasting-power of these shadows is quite amazing. Using a good base, these stayed on my eyelids throughout the entire day / evening without creasing or without any fall-out whatsoever.

I personally really enjoy shimmery eyeshadows, so I don’t mind this palette being overloaded with shimmer, however, that one matte eyeshadow?? It seems so random to me, as if they just slammed it in there without thinking about it. Don’t get me wrong, I love the shade & color of Myth, it’s just a little misplaced in this palette in my opinion. They should’ve either gone for an entirely shimmery palette, or added a few more mattes.

Most of these shadows work best applied with a flat and denser brush instead of a super fluffy one (except for Myth of course).

This palette does have that subtle and typical Tarte vanilla scent, which is something to keep in mind if you’re sensitive to fragrance.

Eyes & Highlight: Tarte Make Believe In Yourself Eye & Cheek Palette

Overall, I think this collection looks extremely cute and the products I’ve tried out are quite amazing! The Lip Paint has a really nice formula that I have been enjoying and wearing non-stop the past month. The shade also looks extremely flattering on my skin-tone.

Although I think the shades in the Eye & Cheek Palette are quite neutral for a ‘unicorn’ and ‘kaleidoscope’ inspired palette, I do enjoy the shadows. The quality is nice, they’re pigmented and the shades are fun to work with. If you adore shimmery and metallic eyeshadows, this palette is definitely worth checking out!

The Tarte Summer 2017 Unicorn collection is available on the official Tarte website or Sephora (in stores & online), but keep in mind this collection is limited-edition! The Tarteist Quick Dry Lip Paint in ‘Festival’ retails for $20 (6 ml) & the Make Believe in Yourself Eye and Cheek palette will cost you $40 (14 g).


  1. May 27, 2017 / 08:09

    Wat een prachtige producten zeg! Beiden spreken ze mij erg aan. De verpakking alleen al is inderdaad ook al erg mooi!

  2. May 27, 2017 / 16:37

    Oh wauw, de liquid lipstick staat jou zo goed! Ik vind het palette ook erg tof. Leuke unieke kleurtjes en goed pigment!

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