New Essence Make Me Brow Eyebrow Gel Mascara (Dupe For Benefit Gimme Brow?)

You guys!! This is probably the most exciting release at the drugstore in a while for me. As you may or may not know I absolutely adore the Benefit Gimme Brow, but it is quite pricey for such a tiny little product. So when I saw that Essence was coming out with a similar product, I got sooo excited! I’m all about finding amazing and cheaper alternatives to high-end makeup and this looked and sounded very promising. As you can see, this product is definitely inspired by Benefit’s version and it got me super curious.

The packaging is super tiny and cute, definitely inspired by Benefit. The brush is also very small, which makes it very easy to work precisely and to get all those tiny hairs.

The Make Me Brow eyebrow gel mascara comes in 2 shades: blondy brows and browny brows.

The Make Me Brow promises us 3 things: to color, fill and shape the brows, which are 3 things I definitely look for in a tinted eyebrow gel. This eyebrow gel has fibers in it, which should help fill in those brows for a fuller-looking effect. I got the shade Blondy Brows, even though I’m not blonde. The other one just looked way too dark for me.

Blondy Brows is an ashy light brown shade that actually suits my brows perfectly. The small applicator makes the application go really smooth and effortlessly. I did notice that my eyebrows looked a bit fuller after applying this gel and it also kept my brows in place the entire day! It’s safe to say that this eyebrow gel does exactly as promised and I’m really pleased and surprised by it!

Essence Make Me Brow vs. Benefit Gimme Brow

For me personally, the Essence one suits my brow color better than the Benefit one. Even though on the swatches the Gimme Brow looks darker, it appears much more grayish on my eyebrows than this one by Essence. As for the effect, they both do pretty much the same thing: shape, fill in and color the brows. They both keep my eyebrows in place the entire day and I would even say they’re waterproof.

Essence Make Me Brow / U part wigs/  Benefit Gimme Brow
For me personally, I think we have a great dupe here! I’m even loving this one by Essence a bit more because the shade suits me a bit better. The Essence Make Me Brow even contains more product (3,8ml) than the Benefit Gimme Brow (3ml). If you’re interested in one of these products, I would most definitely recommend this one by Essence. Not only is it 10 times cheaper, it comes with more product and it does the exact same thing in my opinion! The Essence Make Me Brow will be available at Kruidvat next week and will retail for €2,49 (3,8ml).


  1. February 12, 2015 / 21:48

    Super dat dit product je zo goed bevalt, ik ga hem zeker ook testen, klinkt veelbelovend 🙂

  2. February 13, 2015 / 06:28

    Klinkt erg goed! Hij lijkt ook wel veel op die van Benefit qua verpakking.

  3. February 14, 2015 / 15:53

    Ziet er goed uit! Ze lijken kwa verpakking wel veel op elkaar idd.

  4. February 15, 2015 / 15:40

    Had niet door hoe hard ze op elkaar leken tot ik ze naast elkaar zag op de foto! ;D Geeft die van Essence ook een speciale textuur aan je wenkbrauw net als de Gimme Brow?

    • February 15, 2015 / 16:05

      Ja ze zijn op vlak van verpakking echt bijna identiek! En ik vind van wel, het effect van beide is bijna hetzelfde, ook die van Essence geeft inderdaad zo een speciale textuur 🙂

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